The trend of craft beer consumption continues increasing, leading by Canada, the United States and Mexico
Friday November-29 2019 19:08:14
In developed countries such as Europe and the United States, beer industry has already entered a mature stage. With the traditional industrial beer has been unable to meet the needs of European and American consumers, customized beer and low-alcohol beer are increasingly favored by them. In this condition, craft beer has become a new trend of beer consumption in Europe and the United States. ”
According to industry research, the European and North American craft beer markets lead the global craft beer market with double-digit exponential growth each year for the past five years. In the next few years, as the craft beer market in these two regions is getting closer to maturity, more and more manufacturers are increasingly looking for abundant market space in emerging economies such as Asia Pacific and the Middle East. But Chinese market is undoubtedly one of the core markets for the international beer market.
In recent years, with the trend of Chinese consumption upgrading, residents are increasingly pursuing high-quality life, and the demand for craft beer consumption is strong. According to relevant institutional data, although craft beer currently accounts for less than 1% of the domestic beer market, the traditional brewing market is growing at 40% per year.
Some experts predict that the share of the domestic craft beer market will increase rapidly every year, with a conservative estimate of an average annual market share of 1%, then craft beer needs to reach an annual purchase of about 500,000 kiloliters of equipment. If the estimated capacity of 100 kiloliters, then every year brewing equipment needs 5000, so the market can reach 50-65 billion yuan per year.
According to International News Agency-The News Mates, the global craft beer equipment market will grow at a compound growth rate of 17.13% from 2018 to 2023. Global Market Insights also predicts that North America, which is dominated by US, Canada and Mexico beer manufacturers, will account for more than 45% of the global craft beer equipment market. By 2024, the global craft beer market will exceed $500 billion